ROLE: Created concept, wrote content, and led content strategy
AGENCY: 180LA
Where You At? LA was the first live streaming hip-hop show shot entirely on Boost Mobile phones. The four episode show featured interviews, freestyles, and live performances from West Coast hip-hop legends to newer, up and coming acts.
Each installment was streamed using Facebook Live, giving fans a direct line to some of Los Angeles' biggest artists. Users at home were able to submit questions and dictate freestyles based off their commentary.
The activation tripled the organic reach of all Boost Mobile Facebook posts that were published within that period.