Born into a Cuban household, Jay became quickly adjusted to Miami’s rich culture filled with music, sports and Caribbean food. Growing up, he became obsessed with basketball and when he wasn’t playing it or watching it, he was listening to an eclectic array of music ranging from Wu Tang Clan to Rage Against The Machine to The Chemical Brothers. His attention became equally held by the nightlife scene early on as he began promoting clubs at the ripe age of 16. Yup, growing up in Miami in the 90’s was pretty peculiar.
The more he immersed himself into the scene, the deeper his passion for music ran. Naturally, he became a DJ himself- spinning records as diverse as old school hip hop to classic Chicago house. On the dance music side of things, he opened for acts like Diplo, Moodymann, James Zabiela, the Dirty Bird crew, and many more. On the non-dance side of things, he opened for acts like ¡Mayday!, Immortal Technique, Yo La Tengo, and DJ Craze. He also played at world renowned venues like Club Space, The Electric Pickle, Pawn Shop, The Vagabond, and Avalon (LA).
Merging his love of music, creativity, and his Business Degree from the University of Miami, he started his own record label with longtime collaborator, Lazaro Casanova: petFood, and helped emerging artists get their records played by some of the largest DJs on the planet. In 2011, Miami New Times named petFood as the #1 Miami based electronic music label.
After relocating to Los Angeles, he landed at 180LA, an advertising agency that allowed him to merge his interests and his constant strive for creative endeavors. There, he created social content for brands like Boost Mobile, Expedia, HP, and more. He also wrote several spots, worked with talents like Biz Markie and NBA star Anthony Davis, created a 4-episode live streaming hip-hop show, and set a Guinness World Record with rap legend, Murs.
He spends his down time going to music shows, digging crates for rare vinyl, getting his heart broken by the Dolphins and Heat (thanks Lebron!), and playing with Lucy, his 10lb weiner dog.