ROLE: Created concept, wrote content, and led content strategy.

AGENCY: 180LA

Boost Mobile tasked us with creating a campaign that would build a buzz around devices that weren't as hyped up as some of the better smartphones that were on the market. So, naturally, we partnered with the Human Orchestra himself: Biz Markie.

We kept the scripts true to Biz's quirky character, while still focusing on the various features of the Alcatel Conquest and the Alcatel Dawn. 

 

"Closer Look" starring Biz Markie & The Alcatel Conquest

 

Don & Dawn starring Biz Markie & The Alcatel Dawn