ROLE: Created concept, wrote content, and led content strategy.
AGENCY: 180LA
Boost Mobile tasked us with creating a campaign that would build a buzz around devices that weren't as hyped up as some of the better smartphones that were on the market. So, naturally, we partnered with the Human Orchestra himself: Biz Markie.
We kept the scripts true to Biz's quirky character, while still focusing on the various features of the Alcatel Conquest and the Alcatel Dawn.