ROLE: Senior Content Producer
AGENCY: Charts + Darts
For this project, I oversaw production from the agency side. This included:
Sourcing the Director, production company, Photographer, and talent
Acting as a liaison between client/agency and production team
Ensuring the project was delivered on time and on budget
Making sure all shots on the shot list were taken on production day
SUMMARY:
It’s not every day that you get to work with an iconic Los Angeles institution. And one with 🔥 food well? Shiiiiiiit.
That’s exactly what we got to do while working on this project for The Original Farmers Market. An LA staple since 1934, this project allowed me to learn about the history of the market in addition to getting a behind-the-scenes look at everything the OFM has to offer.
We were tasked with making 3x :15 videos and creating a library of photos that showcase the plethora of businesses and experiences one can take in when visiting. Charts + Darts (the agency) came up with great creative that made it easy for me to execute. I tasked my good friend Fro Rojas to direct the spots, while the very talented Cody McGibbon handled photography. See videos and (some) imagery below.
Love how these came out!
Creative Director: Jason Brady
Strategy Director: Matt Smitth
Account Director: Katie Madsen
Senior Content Producer (Agency): Jay Lledo
Producer // Production Company: Debbie Margolis Horwitz // Kreative Kontent
Director: Fro Rojas
DP: Alex Veliz
Photography: Cody McGibbon
