SUMMARY: adidas and Major League Soccer hosted an evening of fashion, soccer and culture. Enlisting four stylists from across the country, this season's jerseys were transformed into high fashion statements. 50 looks were presented down the runway, representing the different clubs of North America in a celebration of creative expression both on and off the field. In the collaborative fashion show, the four designers each with their own segment, collectively presented their looks set within in a first-rate production complete with a slick black runway, glitch visuals on screens, and booming music, filled with influencers everywhere, from the runway, to the front rows, and the press pit.
ROLE: Head of Content
Agency: Clear As Day
For this campaign, I was in charge of pitching the digital component of the campaign, developing a social strategy for the various adidas/talent channels, and overseeing all content created at the event.
This included:
Creating digital ideas of campaign during pitch phase
Developing social strategy for various adidas/talent channels once we won the pitch
Being point person between agency and client for all content
Creating video and photo shot lists
Managing a photography team and a video team (total of 10 people) simultaneously
Creating an approval and same-day delivery process for client and talent
