ROLE: Creative Director

AGENCY/PRODUCTION COMPANY: JERRY

To promote Shelf To Box, Erewhon’s exciting new delivery offering, we were tasked with developing a comprehensive suite of 15 creative assets designed specifically for social advertising. This initiative marked a significant milestone for the brand as it ventured into its first-ever paid media campaign.

The assets spanned various formats and aspect ratios to ensure optimal performance across multiple social platforms. From short-form videos and carousel ads to dynamic GIFs and still imagery, each asset was crafted to reflect Erewhon’s premium brand identity while highlighting the convenience and allure of the Shelf To Box offering. The campaign was also designed to test performance metrics across diverse formats, offering valuable insights into consumer behavior and ad effectiveness for future campaigns.

My role:

  • Pitch phase:

    • Create and pitch concept

    • Design the deck

  • Execution phase:

    • Oversee shoot

    • Edit assets alongside Anthony Sylvester (the other Creative Director)

    • Deliver various assets in various specs and media types

Team:

  • Client: Erewhon

  • Creative Director: Jay Lledo, Anthony Sylvester

  • Director: Anthony Sylvester

  • Production Company: JERRY