ROLE: Created Concept and led content strategy
AGENCY: 180LA
What better way to promote Boost Mobile's Unlimited Music Streaming plan than by setting a Guinness World Record?
We tasked rap legend Murs to set the World Record for Longest Rap Marathon by rapping for over 24 hours straight and streamed the entire thing via YouTube Live. The event garnered nearly 1 million total views within the 24 hours and earned media write-ups from heavyweights like Rolling Stone, Billboard, MTV, Vice, Pitchfork, Engadget, and many more.
