SUMMARY: Inspired by Adi Dassler’s Sport Club in the 60’s, we brought to life a modern day Sport Club during one of the US’s biggest, most relevant cultural moments, Coachella. Creating a destination where we could host our key business and industry partners as well as our most aspirational consumers, bringing them closer to the world of adidas through our unique heritage in both sport and culture.
ROLE: Head of Content
Agency: Clear As Day
For this project, I was in charge of overseeing all content that came out of the adidas Sport Hotel @ Coachella, which consisted of 6 events over the course of the two weekends. This included:
Being point person between agency and client for all content
Creating video and photo shot lists
Managing a photography team and a video team (total of 10 people) simultaneously
Creating an approval and same-day delivery process for client and talent
Content was made for @adidasOriginals, @adidasLA, and several talent channels.
