ROLE: Head of Content
Agency: Clear As Day
For this event, I was in charge of overseeing all content. This included:
Being content point person between agency and client
Creating video and photo shot lists
Managing two photography teams and two video teams (total of 8 people) simultaneously
Creating an approval and delivery process during the event for content to be sent from our editors to clients and talent.
SUMMARY: adidas Originals, alongside brand ambassador Kylie Jenner, celebrated the global launch of the Falcon silhouette at an unexpected pop-up destination. The launch that took over a gas station on iconic Sunset Boulevard was repurposed to reflect elements of the 90s that influenced the all-new women’s exclusive sneaker that fuses retro design language with contemporary colorways.
Adorned with a neon meets candy motif, the fully immersive experience transported guests back two decades. The space revealed the Falcon housed in gas pumps and a convenience store that doubled as a retail shop with a renovated mechanics’ garage turned creators’ station.
