ROLE: Head of Content

Agency: Clear As Day

For this event, I was in charge of overseeing all content. This included:

  • Being content point person between agency and client

  • Creating video and photo shot lists

  • Managing two photography teams and two video teams (total of 8 people) simultaneously

  • Creating an approval and delivery process during the event for content to be sent from our editors to clients and talent.

SUMMARY: adidas Originals, alongside brand ambassador Kylie Jenner, celebrated the global launch of the Falcon silhouette at an unexpected pop-up destination. The launch that took over a gas station on iconic Sunset Boulevard was repurposed to reflect elements of the 90s that influenced the all-new women’s exclusive sneaker that fuses retro design language with contemporary colorways.

Adorned with a neon meets candy motif, the fully immersive experience transported guests back two decades. The space revealed the Falcon housed in gas pumps and a convenience store that doubled as a retail shop with a renovated mechanics’ garage turned creators’ station.

VIDEOS:

 

PHOTOS:

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